Svenja Timme-Bastian CD

Print and OOH of a the fully integrated campaign STOLI most original moments that captures moments of nightlife, art and fashion.

Print and OOH of a the fully integrated campaign STOLI most original moments that captures moments of nightlife, art and fashion.

A full campaign overview of the fully integrated 'MOST ORIGINAL PEOPLE' campaign.

 CHALLENGE

MyHeritage sought a compelling narrative to break through the crowded DNA-testing category, while establishing a bold but human brand voice. 

SOLUTION

Prince Ea is known worldwide for his provocative videos addressing important issues in society, and was the perfect fit for our brand message. He wove his actual DNA results and views on race into a message that resonated deeply with the audience and sparked controversial conversations. 

OOH campaign for gilt.com

'That's a good look'. We turned this colloquial way of complimenting someone onto its head and made it synonymous with being a smart shopper. Someone that is ahead of the game by being a gilt.com member and getting the be best designer deals for less. 

LIKE is the new love. 'i like it' is tweeted hundreds of times a day to mean all kinds of things. And especially as it relates to shopping. And in the heart of LIKE is ..... correct. a big, fat ....K...

We use our logo K and incorporate it into a phrase widely used for shopping and fashion experiences and therefore own it.

We will continue this online with #ilikeit and spread the message through all channels with our Kmart stars Nicky Minaj and Adam Levine.

To help deliver the I LIKE IT message everywhere we will buy the rights for Enrique Iglesias's I LIKE IT hit and turn it into our very own K mart song.

LIKE is the new love. 'i like it' is tweeted hundreds of times a day to mean all kinds of things. And especially as it relates to shopping. And in the heart of LIKE is ..... correct. a big, fat ....K...

We use our logo K and incorporate it into a phrase widely used for shopping and fashion experiences and therefore own it.

We will continue this online with #ilikeit and spread the message through all channels with our Kmart stars Nicky Minaj and Adam Levine.

To help deliver the I LIKE IT message everywhere we will buy the rights for Enrique Iglesias's I LIKE IT hit and turn it into our very own K mart song.

We used the well known bar call 'BELVE' and turned it into it's own religion.

WHAT DO YOU BEL.VE IN? became a bigger statement than just the order of a cocktail. It became a moment of self expression.

This was the Type only teaser campaign that asked the questions of 'what do you bel.ve in. It was followed by the second part of the campaign - 'The answers' celebrated in nightlife, ifestyle and beyond.

The type was created like a URL and Bel.ve was to become the new URL for Belvedere.

We used the well known bar call 'BELVE' and turned it into it's own religion.

WHAT DO YOU BEL.VE IN? became a bigger statement than just the order of a cocktail. It became a moment of self expression.

This was the second part of the campaign. 'The answers' celebrated what people care and live by. In nightlife, lifestyle and beyond.

The type was created like a URL and Bel.ve was to become the new URL for Belvedere.

We used the well known bar call 'BELVE' and turned it into it's own religion.

WHAT DO YOU BEL.VE IN? became a bigger statement than just the order of a cocktail. It became a moment of self expression.

This was the second part of the campaign. 'The answers' celebrated what people care and live by. In nightlife, lifestyle and beyond.

The type was created like a URL and Bel.ve was to become the new URL for Belvedere.