Svenja Timme-Bastian CD

2020 was a sad year for graduates due to covid 19. Walgreens wanted to celebrate them regardless and make this day xtra special. So we came up with the idea of a one of a kind Pomp and circumstance song especially created for the kids of 2020. We collaborated with Bebe Rexha who rewrote the song for us and we created and launched in just a week. The attached case study tells the full success story

This is the case study of a fast and furious production in the midst of COVID 19

Launch of a new global advertising campaign entitled “The Most Original Moments, Deserve The Most Original Vodka.” based on Stoli’s brand promise ’The most original people deserve the most original vodka.’

The new campaign pushes Stoli and its audience into a more active form of originality, creating and capturing unique moments, while inspiring its audience to create their own. The fully integrated campaign launched globally and consists of Videos, OOH, print, inbarand other online engagements like ORGNL.TV a hub for art Music and fashion. 

Print and OOH of a the fully integrated campaign STOLI most original moments that captures moments of nightlife, art and fashion.

Print and OOH of a the fully integrated campaign STOLI most original moments that captures moments of nightlife, art and fashion.

A full campaign overview of the fully integrated 'MOST ORIGINAL PEOPLE' campaign.

OOH of a the fully integrated campaign STOLI most original moments that captures moments of nightlife, art and fashion.

website of fully integrated STOLI most original moments campaign.

www.stoli.com

 CHALLENGE

MyHeritage sought a compelling narrative to break through the crowded DNA-testing category, while establishing a bold but human brand voice. 

SOLUTION

Prince Ea is known worldwide for his provocative videos addressing important issues in society, and was the perfect fit for our brand message. He wove his actual DNA results and views on race into a message that resonated deeply with the audience and sparked controversial conversations. 

OOH campaign for gilt.com

'That's a good look'. We turned this colloquial way of complimenting someone onto its head and made it synonymous with being a smart shopper. Someone that is ahead of the game by being a gilt.com member and getting the be best designer deals for less. 

LIKE is the new love. 'i like it' is tweeted hundreds of times a day to mean all kinds of things. And especially as it relates to shopping. And in the heart of LIKE is ..... correct. a big, fat ....K...

We use our logo K and incorporate it into a phrase widely used for shopping and fashion experiences and therefore own it.

We will continue this online with #ilikeit and spread the message through all channels with our Kmart stars Nicky Minaj and Adam Levine.

To help deliver the I LIKE IT message everywhere we will buy the rights for Enrique Iglesias's I LIKE IT hit and turn it into our very own K mart song.

K mart- I LIKE IT campaign

LIKE is the new love. 'i like it' is tweeted hundreds of times a day to mean all kinds of things. And especially as it relates to shopping. And in the heart of LIKE is ..... correct. a big, fat ....K...

We use our logo K and incorporate it into a phrase widely used for shopping and fashion experiences and therefore own it.

We will continue this online with #ilikeit and spread the message through all channels with our Kmart stars Nicky Minaj and Adam Levine.

To help deliver the I LIKE IT message everywhere we will buy the rights for Enrique Iglesias's I LIKE IT hit and turn it into our very own K mart song.

LIKE is the new love. 'i like it' is tweeted hundreds of times a day to mean all kinds of things. And especially as it relates to shopping. And in the heart of LIKE is ..... correct. a big, fat ....K...

We use our logo K and incorporate it into a phrase widely used for shopping and fashion experiences and therefore own it.

We will continue this online with #ilikeit and spread the message through all channels with our Kmart stars Nicky Minaj and Adam Levine.

To help deliver the I LIKE IT message everywhere we will buy the rights for Enrique Iglesias's I LIKE IT hit and turn it into our very own K mart song.

LIKE is the new love. 'i like it' is tweeted hundreds of times a day to mean all kinds of things. And especially as it relates to shopping. And in the heart of LIKE is ..... correct. a big, fat ....K...

We use our logo K and incorporate it into a phrase widely used for shopping and fashion experiences and therefore own it.

We will continue this online with #ilikeit and spread the message through all channels with our Kmart stars Nicky Minaj and Adam Levine.

To help deliver the I LIKE IT message everywhere we will buy the rights for Enrique Iglesias's I LIKE IT hit and turn it into our very own K mart song.

We used the well known bar call 'BELVE' and turned it into it's own religion.

WHAT DO YOU BEL.VE IN? became a bigger statement than just the order of a cocktail. It became a moment of self expression.

This was the Type only teaser campaign that asked the questions of 'what do you bel.ve in. It was followed by the second part of the campaign - 'The answers' celebrated in nightlife, ifestyle and beyond.

The type was created like a URL and Bel.ve was to become the new URL for Belvedere.

We used the well known bar call 'BELVE' and turned it into it's own religion.

WHAT DO YOU BEL.VE IN? became a bigger statement than just the order of a cocktail. It became a moment of self expression.

This was the Type only teaser campaign that asked the questions of 'what do you bel.ve in. It was followed by the second part of the campaign - 'The answers' celebrated in nightlife, ifestyle and beyond.

The type was created like a URL and Bel.ve was to become the new URL for Belvedere.

We used the well known bar call 'BELVE' and turned it into it's own religion.

WHAT DO YOU BEL.VE IN? became a bigger statement than just the order of a cocktail. It became a moment of self expression.

This was the second part of the campaign. 'The answers' celebrated what people care and live by. In nightlife, lifestyle and beyond.

The type was created like a URL and Bel.ve was to become the new URL for Belvedere.

We used the well known bar call 'BELVE' and turned it into it's own religion.

WHAT DO YOU BEL.VE IN? became a bigger statement than just the order of a cocktail. It became a moment of self expression.

This was the second part of the campaign. 'The answers' celebrated what people care and live by. In nightlife, lifestyle and beyond.

The type was created like a URL and Bel.ve was to become the new URL for Belvedere.

We used the well known bar call 'BELVE' and turned it into it's own religion.

WHAT DO YOU BEL.VE IN? became a bigger statement than just the order of a cocktail. It became a moment of self expression.

This was the second part of the campaign. 'The answers' celebrated what people care and live by. In nightlife, lifestyle and beyond.

The type was created like a URL and Bel.ve was to become the new URL for Belvedere.

We used the well known bar call 'BELVE' and turned it into it's own religion.

WHAT DO YOU BEL.VE IN? became a bigger statement than just the order of a cocktail. It became a moment of self expression.

This was the second part of the campaign. 'The answers' celebrated what people care and live by. In nightlife, lifestyle and beyond.

The type was created like a URL and Bel.ve was to become the new URL for Belvedere.

 “I act therefore I am”

This is a philosophy that adheres to the notion that the things of great value in this life are the things you do. Not the opinions about what you might do, what you could have done.

“Act” is about commitment, to spontaneity, “to go for it” and in the words of Steve Jobs, “to stay foolish.”

This mantra is based in the properties of Actimel. Actimel is itself alive and active; it strengthens your immune system, giving you the “drive” to act, and of course, the word “Act” is a unique and own-able shorthand for Actimel.

“I act therefore I am”

This is a philosophy that adheres to the notion that the things of great value in this life are the things you do. Not the opinions about what you might do, what you could have done.

“Act” is about commitment, to spontaneity, “to go for it” and in the words of Steve Jobs, “to stay foolish.”

This mantra is based in the properties of Actimel. Actimel is itself alive and active; it strengthens your immune system, giving you the “drive” to act, and of course, the word “Act” is a unique and own-able shorthand for Actimel.

“I act therefore I am”

This is a philosophy that adheres to the notion that the things of great value in this life are the things you do. Not the opinions about what you might do, what you could have done.

“Act” is about commitment, to spontaneity, “to go for it” and in the words of Steve Jobs, “to stay foolish.”

This mantra is based in the properties of Actimel. Actimel is itself alive and active; it strengthens your immune system, giving you the “drive” to act, and of course, the word “Act” is a unique and own-able shorthand for Actimel.

“I act therefore I am”

This is a philosophy that adheres to the notion that the things of great value in this life are the things you do. Not the opinions about what you might do, what you could have done.

“Act” is about commitment, to spontaneity, “to go for it” and in the words of Steve Jobs, “to stay foolish.”

This mantra is based in the properties of Actimel. Actimel is itself alive and active; it strengthens your immune system, giving you the “drive” to act, and of course, the word “Act” is a unique and own-able shorthand for Actimel.

 Mobile application that encourages the user to get out and take action in their lives. The application prompts the user to either act with choice which allows the user to choose whether they want to “Act Bold, Act Free, Act Loud, Act on Instinct,” etc, or act randomly, which naturally chooses a category for them at random.

The app would then provide the user with a selection of location-specific activities, venues or events that align with whichever “Act” they’ve chosen, listing the nearest closest to them. The user can click on an activity or event, see where it is located and is given the option to share on facebook, twitter, email, etc. 

 Mobile application that encourages the user to get out and take action in their lives. The application prompts the user to either act with choice which allows the user to choose whether they want to “Act Bold, Act Free, Act Loud, Act on Instinct,” etc, or act randomly, which naturally chooses a category for them at random.

The app would then provide the user with a selection of location-specific activities, venues or events that align with whichever “Act” they’ve chosen, listing the nearest closest to them. The user can click on an activity or event, see where it is located and is given the option to share on facebook, twitter, email, etc. 

On the FREE PARTY facebook page we stated our 'political' Mantra and asked people to join the battle.

In OOH we posted in politically significant areas posters of the FEE as well as the FREE party. We also created guerilla stunts where the FEE party posted their OOH first and the FREE party came in a day later to cover up their billboards. All is fair in politics. :)

We posted outrageous FEES on public properties like benches and sidewalks and 'charged' money for sitting down. The idea was to alert people how ridiculous bank fees really are. With some time delay the FREE party came in and covered a FEE party sticker with an outcry.

We posted outrageous FEES on public properties like water fountains The idea was to alert people how ridiculous bank fees really are. With some time delay the FREE party came in and covered a FEE party sticker with an outcry.

The campaign covered a wide range of 'political actions' involving online and offline stunts that all played in the political battlefield arena.

What does it mean to be fair? It means that you must exact the highest standards in everything you do, and it means going the extra distance to make a better product. It means treating animals with care and respect. It means making the best available to all, not just the elite few, and it means being open and transparent.

Welcome to Fair Oaks Farms.

Brand launch with the concept 'FAIRLOSOPHY' where we spread the word of everything that is fair in dairy and beyond.

What does it mean to be fair? It means that you must exact the highest standards in everything you do, and it means going the extra distance to make a better product. It means treating animals with care and respect. It means making the best available to all, not just the elite few, and it means being open and transparent.

Welcome to Fair Oaks Farms.

Brand launch with the concept 'FAIRLOSOPHY' where we spread the word of everything that is fair in dairy and beyond.

What does it mean to be fair? It means that you must exact the highest standards in everything you do, and it means going the extra distance to make a better product. It means treating animals with care and respect. It means making the best available to all, not just the elite few, and it means being open and transparent.

Welcome to Fair Oaks Farms.

Brand launch with the concept 'FAIRLOSOPHY' where we spread the word of everything that is fair in dairy and beyond.

aio is a new wireless provider that offers better service and value in the pre paid category for the smart and savvy multicultural  Gen Y. 

This campaign was a regional campaign launch to be expended nationwide soon thereafter.

'SAY AIO' is the shout out for a new kind of wireless service for a new kind of customer. 

aio is a new wireless provider that offers better service and value in the pre paid category for the smart and savvy multicultural  Gen Y. 

This campaign was a regional campaign launch to be expended nationwide soon thereafter.

SAY AIO is the shout out for a new kind of wireless service.

aio is a new wireless provider that offers better service and value in the pre paid category for the smart and savvy multicultural  Gen Y. 

This campaign was a regional campaign launch to be expended nationwide soon thereafter.

SAY AIO is the shout out for a new kind of wireless service.

aio is a new wireless provider that offers better service and value in the pre paid category for the smart and savvy multicultural  Gen Y. 

This campaign was a regional campaign launch to be expended nationwide soon thereafter.

SAY AIO is the shout out for a new kind of wireless service.

aio is a new wireless provider that offers better service and value in the pre paid category for the smart and savvy multicultural  Gen Y. 

This campaign was a regional campaign launch to be expended nationwide soon thereafter.

SAY AIO is the shout out for a new kind of wireless service.

The first bank account and a campaign that teaches kids all they need to know about $$$. ARE YOU MONEY? became the line and concept in this (mainly) digital campaign for ING DIRECT. The campaign allowed kids to learn everything thats important to know and see their faces in DIGITAL MONEY.  From their hometown mall to a big reveal on times square, the questions was ARE YOU MONEY? They also received their first banking card in a box filled with shredded money.  

Just a few pages of the fully written/conceptualized show.